the new media age report
The media landscape is evolving at a breathtaking pace, driven by new trends in media consumption. Grayling Media, a media relations and intelligence unit within Grayling, has released a comprehensive report The New Media Age, 2024, offering fresh insights into changing media trends, attitudes and future predictions. The report is backed by a wide range of media experts, including Sophy Ridge, Lead Politics Presenter at Sky News.
Key findings include:
- Journalist trust remains strong: 64% of the UK public trust journalists, with higher trust among the 18-35 age group.
- Rise of media influencers: One in five consumers follow specific journalists, with 40% of 18-34-year-olds actively seeking their content.
- Generational shift: Younger audiences are connecting deeply with individual journalists, valuing their voices more than the platforms they work for.
- Social media struggles with impartiality: Only 40% of respondents view social media as impartial, compared to 63% for TV.
Meet our media advisory board
Led by a team of more than 30 media experts, publicists, former journalists and creatives, we are proud to call ourselves the UK’s most connected media team.
What’s more, we are backed by a Media Advisory Board, comprising some of the UK’s most influential media experts:
◽ Lucie Cave, Chief Creative Officer at Bauer Media Group and Editor, ITV
◽ Jordan Schwarzenberger, new media guru and manager of The Sidemen,
◽ Charlotte Griffiths, Editor At Large, Mail on Sunday,
◽ Lord Ross Kempsell: Leading media strategist,
◽ Jane Hamilton: Recruitment Editor at The Times.
Drop us a line at media@grayling.com to find out how we can help elevate your media relations.
DOWNLOAD THE NEW MEDIA AGE REPORT
The New Media Age, 2024 report reveals how media consumption is changing, particularly the rise of journalists as influencers, and what we can expect for 2025 and beyond.