GLOBAL TRENDS report 2025

Grayling's annual 2025 trends report, revealing an in-depth analysis of the challenges, opportunities and trends that will define the global business landscape in 2025. 

The new report – Creating advantage in an uncertain world, 2025  – includes expert views on crisis and corporate risk, C-Suite priorities, digital and social media, AI, public affairs and government relations. 

The research reveals a growing concern about the risks and instability facing businesses, amid new government regulation, geopolitical tensions and the spread of disinformation and misuse of technological advancements. It also reveals key opportunities for businesses spanning the intersection of government, media, tech and energy.