UK TRENDS report 2025

23rd January, 2025—Grayling UK, launches its annual 2025 trends report, revealing a UK-wide, in-depth analysis of the challenges, opportunities and trends that will define the business landscape in 2025. 

The new report – Creating advantage in an uncertain world, 2025 – includes exclusive cross-sector research with Board-level Executives, CEOs and Partners from IT, tech, finance, energy, retail, health and media. 

The research reveals a growing concern among business leaders about the risks and instability facing their businesses, amid new government regulation, geopolitical tensions and the spread of disinformation and misuse of technological advancements. It also reveals key trends and opportunities for businesses spanning the intersection of government, media, tech and energy.

The report was launched with the backing of business, government and media experts including John Lehal, the former Chief Operating Officer of the Labour Party, Harry Wallop, Award-winning journalist, broadcaster, columnist and Lucie Cave, Chief Creative Officer, Bauer Media, and some of the UK's most well-known brands.